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Local search engine optimization (SEO) is an important aspect for businesses aiming to stand out in their local search results. Optimizing Google Map citations can be an effective tool to improve local SEO. These online citations are listed on various online platforms as part of a comprehensive local claiming strategy to enhance visibility in local […]

As Artificial Intelligence (AI) and voice search technology continue to evolve, new ways of searching for information online are being created every day. 50% of the U.S. population already uses voice search technology on a daily basis, and that number is only expected to grow.  Answer Engine Optimization (AEO) has emerged as a critical component […]

Video marketing is continuing to stand out as a powerful digital marketing tool for businesses to succeed. 91% of consumers want to see more online video content from brands. 74% of users who watched a video about a product or service subsequently bought it. Let’s take a look at the benefits of video marketing and […]

Audio marketing, also known as digital audio advertising, has transformed drastically over the past century and grown to epic proportions. Spending on audio advertising is projected to reach $38.75B in 2023 alone. What started as simple radio jingles have now become a Jetsons-like digital world where interactive audio ads play seamlessly through voice-activated smart speakers.  […]

A Comprehensive Introduction to Meta Threads: Meta’s Latest Innovation, and the App That’s Taking Twitter by Storm What is Meta Threads? How Does Meta Threads Work? Signing Up What Makes Meta Threads Exciting? A Friendly Space Text-Oriented Inclusive A Potential Twitter Rival Conclusion

When it comes to marketing, lead generation is the king of all tasks. It’s the ultimate priority for businesses, whether they’re agencies, startups, or corporate teams. One of the most powerful ways to generate leads and get people to sign up is the lead magnet. The lead magnet is a time-honored tradition within marketing teams […]

The town and the Darien Police Department have collaborated on an awareness campaign to encourage vehicle users to be more aware of pedestrians and cyclists as they share the local roadways.

On Sept. 8, New Canaan Country School will welcome students in Beginners through Grade 9 back to campus for the new school year. In addition, the community will welcome its newest faculty and staff.