Reputation Management
If you’re running any kind of business, protecting your online reputation is one of the most important ways to protect your profits and grow your client or customer base. Almost everyone uses the internet to find information about restaurants, stores, hospitals, realtors, dentists, non-profits, doctors, and more. Negative comments or bad customer reviews from one-time clients can have a significant and lasting impact on how people perceive your business, and that can drive away potential customers. Your reputation in many ways determines how well you do in business, so you shouldn’t leave it up to chance.
Noble House provides reputation management services to bolster customer reviews, make negative press more difficult to find, and improve the way you’re perceived both by consumers and by peers. This is important whether you run a large business or you’re just a one person operation. If your digital reputation has been damaged by bad customer reviews or negative content, Noble House will analyze your digital image and work to drive the negative content off of Google search results pages.
The Reputation Management Process
How do we accomplish these goals?
Initially, the Noble House team meets with the client to review their online reputation and identify any unwanted content or negative customer reviews. We develop a custom strategy to restore and protect their business brand or personal brand.
The first step in our plan is usually to reach out to the client’s unhappy customers to see what went wrong and how we can fix it. More than 90% of the time, negative customer reviews get posted because of a small avoidable problem or a simple miscommunication. Our copywriters work directly with clients to help them improve lines of communication and make their messaging more positive, friendly, and helpful. Responding to customers’ comments on social media, for example, can be enormously helpful for a business’ reputation.
There are, of course, more advanced ways to improve reputation. Our strategy usually involves an aggressive SEO campaign with fully original content (such as blog posts and social media posts) to the bad content down on results pages. We use special reputation management software that allows us to monitor a client’s reputation on hundreds of sites and business directories across the internet. If there’s anything negative out there, we’ll find it and do our best to make it seem like an anomaly.
The most powerful weapon for reputation management is positive content; if customers see numerous articles and posts praising your business but only one negative review, they will be more likely to discount that review. That’s why we post to hundreds business listings and directories, to give you as much good press as we can.
Finally, once we’ve established a more positive reputation on search engines, directories, and social media platforms, Noble House monitors all these locations, providing monthly reports on progress.