Over Half of Gen Z Watches Longform Video Content
Generation Z, defined as those born from the mid-1990s to the early 2010s, represents a significant portion of today’s digital population. Unlike previous generations, Gen Z has grown up with the internet and mobile technology at their fingertips, which has deeply influenced their media consumption habits and preferences. Noble House Media and other professional marketing […]
Why Online Reputation Management Is Important
As businesses increasingly operate online, the way they are perceived on the internet can significantly impact their success with future customers. Online Reputation Management (ORM) involves a strategic approach to influencing and controlling a brand’s reputation across the web. Experienced digital marketing agencies like Noble House Media understand how to implement ORM to help businesses […]
Top Marketing CRM Software In 2024
CRM software is crucial for full-scale marketing agencies like Noble House Media that aim to deliver best-in-class services. Several platforms stand out for their unique features and capabilities. Let’s explore the advantages and disadvantages of some of the top marketing CRM software in 2024, and how each platform caters to different business needs and scales, […]
Will Google Penalize AI Content?
Artificial intelligence (AI) has become a powerful tool for content creation, raising questions about its impact on search engine rankings and the possibility of Google penalizing AI-generated content. As businesses and digital marketing agencies leverage AI tools to produce blog posts, articles, and other forms of content, understanding Google’s content guidelines is more important than […]
How to Use Google Map Citations for Local SEO
Local search engine optimization (SEO) is an important aspect for businesses aiming to stand out in their local search results. Optimizing Google Map citations can be an effective tool to improve local SEO. These online citations are listed on various online platforms as part of a comprehensive local claiming strategy to enhance visibility in local […]
What Is Answer Engine Optimization?
As Artificial Intelligence (AI) and voice search technology continue to evolve, new ways of searching for information online are being created every day. 50% of the U.S. population already uses voice search technology on a daily basis, and that number is only expected to grow. Answer Engine Optimization (AEO) has emerged as a critical component […]
Why Video Marketing Is So Powerful for Businesses
Video marketing is continuing to stand out as a powerful digital marketing tool for businesses to succeed. 91% of consumers want to see more online video content from brands. 74% of users who watched a video about a product or service subsequently bought it. Let’s take a look at the benefits of video marketing and […]
“Audio Marketing: What It Is and Why It Is Effective”
Audio marketing, also known as digital audio advertising, has transformed drastically over the past century and grown to epic proportions. Spending on audio advertising is projected to reach $38.75B in 2023 alone. What started as simple radio jingles have now become a Jetsons-like digital world where interactive audio ads play seamlessly through voice-activated smart speakers. […]