Social Media Retargeting: What & Why

Social Media Retargeting – You may have heard about a cool new store and went to check it out online… then next thing you know you’re seeing that website’s ads everywhere.

They’re reaching you on Facebook, Instagram, LinkedIn, you name it. So why is this happening? The answer is: retargeting.

What is retargeting? Retargeting, also known as remarketing, is a method advertising that targets people after they leave a website. This makes for a wonderful tool used by businesses and marketers because it helps increase the likeliness of conversions. Retargeting is effective because it allows advertisers to stay “top of mind” with consumers. 

Retargeting is done through “Pixels”, aka “Tags” (you’ll see names change based on which advertising platform is being used). A Pixel is a line of code that lives on a company’s website collecting data and giving advertisers the ability to send ads to people who have visited the website or engaged with ads that are live in a campaign! This dynamic addition to a marketing strategy is a must if you are looking to increase your conversion rate while reducing the overall cost per click. 

The best way to take full advantage of retargeting is by connecting with a Social Media Manager. Seeking professional help can save you the headache of trying to figure out how to install, properly use, and leverage Pixels for your business.

Haley Harckham – Noble House Media