Why Video Marketing Is So Powerful for Businesses

Video marketing is continuing to stand out as a powerful digital marketing tool for businesses to succeed. 91% of consumers want to see more online video content from brands. 74% of users who watched a video about a product or service subsequently bought it.

Let’s take a look at the benefits of video marketing and how it can elevate your company’s digital marketing. Whether you’re a large corporation or a small business, video marketing is essential to thrive in today’s competitive market.

What Is Video Marketing?

Video marketing is a cornerstone of any modern digital marketing strategy. It involves using video content to promote, educate, and engage a target audience. This marketing approach encompasses everything from short social media clips to comprehensive product demonstrations, blending visual storytelling with strategic marketing objectives. 

Video content is extremely versatile, ranging from spur-of-the-moment low-budget live streams to professionally produced promotions, giving it the ability to cater to a diverse number of platforms and audiences. Video marketing is a comprehensive digital marketing tactic that can be used in a wide variety of industries. 

According to HubSpot, 66% of consumers watch video marketing content to learn more about a product or brand. survey found that 54% of consumers want to see more video content from brands they support. This is one of many examples that illustrates the growing demand for video in marketing and the need for businesses to adapt their strategies accordingly​​.

Some business goals of video marketing might include boosting customer engagement, generating organic SEO traffic, increasing brand awareness, and ultimately driving sales. With the digital landscape becoming increasingly saturated, video marketing offers a unique opportunity for businesses to cut through the noise and capture their audience’s attention. 

A notable example of successful video marketing is the “Share a Coke” campaign by Coca-Cola. This campaign featured personalized Coke bottles and encouraged customers to share their experiences with the product through videos on social media. This clever use of personalization and user-generated content significantly amplified the campaign’s reach and impact. 

Implementing a video marketing campaign involves more than just creating new content. It requires a deep understanding of the target audience, their preferences, and their behavior online. A successful video marketing strategy is tailored to fit into a company’s broader marketing objectives and aligns with other digital marketing campaigns to create cohesive and consistent brand messaging.

Video marketing is about crafting a narrative that resonates with viewers, encouraging them to engage with the branded video in a meaningful way. Whether it’s through a heartwarming story, an informative tutorial, or an entertaining short film, video has the power to connect with people on a level that other forms of content can’t. 

Types of Video Marketing for Business

Video marketing comes in many shapes, sizes, styles, and budgets. It all comes down to the platform, the audience, and the overall message you want to deliver. Here’s a list of the main types of video marketing content. 

Product Videos

These videos are essential for showcasing the features and benefits of your products or services. For example, Apple’s product launch videos, also known as “Apple Events,” include effective video marketing campaigns with high-quality video production that boost excitement and anticipation surrounding the launch of new Apple products. Product videos can significantly influence purchasing decisions by offering an engaging view of a product’s benefits. 

Testimonial Videos

Testimonial videos feature real customers sharing their experiences with a product or service. This approach not only builds trust and credibility but also establishes a relatable narrative for potential customers. Companies like Dropbox have successfully leveraged testimonial videos to demonstrate how their services resolve practical issues, providing an entire video montage of satisfied customers. 

Explainer and Animated Videos

According to a recent Wyzowl survey, 96% of people have watched an explainer video to learn more about a product or service. This highlights their ability to not only educate potential customers but also drive engagement. Explainer videos can help companies simplify complex concepts related to their products and services. Animated videos, in particular, are an effective medium to turn abstract ideas into engaging, easy-to-understand visuals. 

Video on Social Media

Social media platforms are an increasingly strong platform for video content, allowing brands to reach a broad and diverse audience. Tailoring content for specific platforms like Instagram, Facebook, and TikTok can increase engagement and brand presence. Brands like Zara utilize Instagram Stories to showcase their clothing collections, capitalizing on Instagram’s visual-centered design to capture their audience’s attention.

Live Videos and Webinars

The interactive component of live videos and webinars adds a human touch to this subtype of video marketing. These formats are excellent for real-time engagement with potential customers and can include Q&A sessions, product demos, and expert discussions. Real estate agents, for example, use Facebook Live for virtual property tours, providing an immersive experience for potential buyers that facilitates real-time interaction.

Tutorial/How-To Videos

Tutorial videos can be a valuable asset for products that require assembly or specific instructions to operate. They are a fun and easy way to increase engagement with the product online and also improve customer satisfaction. The most popular types of how-to videos usually feature a person demonstrating how to use the product or an animated video that guides the customer through the main benefits and uses of the product. 

Branded Videos

The ultimate goal of a branded video is to convey a company’s ethos, culture, and vision. They might feature a product or service that is central to a business and more about building a comprehensive brand image. A compelling corporate branding film can resonate deeply with viewers, fostering a strong emotional connection with the brand. Here’s an example of a branded video we created for Boost Oxygen: 

Why Video Marketing Is So Powerful (The Benefits)

Enhancing Engagement and Retention

Video marketing is one of the leading digital marketing strategies that can enhance user engagement and retention across a variety of platforms. The unique combination of visual and audio elements creates an immersive experience for viewers. Videos are extremely versatile and can be used as a standalone marketing tool, or they can be integrated with other content within a broader marketing strategy to improve brand recognition. 

Higher Conversion Rates

Conversions are the ultimate goal of any marketing campaign, and video can be a huge factor. Incorporating videos on landing pages has been shown to increase conversions by a staggering 80%​​. A prime example is online retail giant Zappos which experienced a 30% increase in sales for products that featured video demonstrations. This shows the compelling benefit that video can have in guiding customers to the end of the purchasing journey to boost sales. 

Building Brand Loyalty

Videos are a powerful medium for building trust and establishing brand loyalty. Testimonials and behind-the-scenes footage offer an opportunity for potential customers to form a more personal connection with the brand while catching a glimpse into the brand’s authenticity and values. The popular productivity platform Slack has done this well with its customer story videos, which help to humanize the brand while effectively demonstrating its product’s value.

Increasing Brand Awareness

36% of marketers believe that video is an effective marketing tool to raise brand awareness.  Video content can significantly increase brand recall. The “Will It Blend?” YouTube series by Blendtec is a great example of this strategy. Their creative and unconventional approach to demonstrating their product’s capability not only entertains viewers but also brings attention to their brand. 

Boost Organic Traffic

Videos can offer substantial benefits for SEO, particularly in driving organic traffic. Websites with videos are 53 times more likely to rank on the first page of Google search results. Additionally, user engagement is one of the key UX metrics that search engines use to determine how to rank pages. Since videos provide such a high level of engagement, they can be leveraged to increase organic traffic. 

Social Sharing

Video content is more likely to be shared by people on social media than other forms of content. This can significantly expand a company’s reach to potential users. The viral success of Dollar Shave Club’s launch video racked up 4.75M views in only three months and generated 12,000 orders in 48 hours. This shows how a well-crafted, engaging video can rapidly amplify a brand’s presence and appeal on social media platforms. 

Upgrade Your Video Marketing Strategy

Video marketing has emerged as a foundational digital marketing strategy that offers unparalleled advantages for businesses. The versatility of video can help enhance engagement, build brand trust, and drive conversions where it really matters.  

Embracing video marketing could be the strategy your company needs to take your brand to the next level. Contact Noble House Media today and get started on your video marketing strategy to help your business thrive.