Branding
Innovative branding to capture consumer attention was a crucial part of the DSC project. With thousands of online and brick & mortar competitors, a strong brand formed the cornerstone on which the company can build to highlight product differentiators and sell subscriptions. With Noble House handling the branding, logo, custom graphics, etc, DSC has been placed at the forefront of the online shoe marketplace.
Full Ecommerce Website
Close collaboration with the DSC team ensured a smooth transition from conceptual design architecture into the development of an intricate UI functionality with a unique, intuitive user journey. A fully customized ecommerce build was imperative to allow subscriptions, differing payment plans, and variations in order sizes and stock.
Dollar Shoe Club makes custom-designed shoes for each customer and donates gently-used shoes to those in need. It’s a startup with a highly original idea and a premium quality service, with flexible subscription pricing to fit any shoe budget.
Dollar Shoe Club has been recently acquired by Dollar Shave Club.