A Prestigious Firm Builds a Formidable Online Presence
Project Overview
About Charles Hilton Architects
Charles Hilton Architects (CHA) has been Connecticut’s preeminent architectural firm for over 30 years. Famous for their award-winning, timeless designs, they are renowned within the industry and have earned a remarkable reputation, earning more than 100 design awards.
Based in Greenwich, Connecticut, Charles Hilton Architects’ designs can be found throughout Fairfield County, Connecticut, Westchester County, New York, and across the country. However, their digital presence still had plenty of room for growth. With the help of Noble House Media, their online growth enabled them to reach new heights of success.
Charles Hilton Architects had spent a small fortune on traditional marketing without measurable ROI. They sought the expertise of Noble House to reduce their marketing expenditure, instill trackable returns across each new channel, and expand their digital brand.
Since partnering with Noble House, CHA achieved tremendous results through a multi-channel digital marketing strategy. We utilized professional in-house photography and videography to capture powerful marketing assets to promote and enhance brand recognition. We increased social media views on platforms like Pinterest by 5X through strategically targeted paid social media campaigns. Lastly, we implemented a wide-scale SEO campaign that resulted in a 10X increase in organic search traffic to their website, and secured #1 rankings on Google for multiple top-tier keywords (16x increase), driving leads and cementing Charles Hilton Architects’ brand online.
Services Provided
Photo & Video Production
Noble House Media launched Hilton Architect’s “Craftsman Corner” initiative where we go behind the scenes with some of the most skilled craftsmen and innovative building material suppliers in the market today. Our in-house videography and photography team, accompanied by our drone pilots, has traveled across the eastern seaboard to capture the exceptional sophistication of Hilton Architects and the partners they work with.
Paid Social Media Marketing
Under the guidance of our paid social media marketing department, Hilton Architects has grown their monthly Pinterest Profile viewership 5X since 2022. (They now receive over 1M organic views on their channel per month). By targeting niche keyword topics and priority geographies, and accompanying sophisticated ad campaigns with high-end photos and videos, we’re able to promote architectural styles and capture the attention of must-capture users on the “platform for planners”.
Noble House has earned 3.0% CTRs (far above the industry average) and CPCs at the typical “minimal threshold” for Pinterest (<$0.10). The uptick in paid traffic to the website has also corresponded to a 2X increase in their organic following on Instagram.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) Like a train taking off from the station, SEO campaigns tend to begin slowly before seeing rapid acceleration. Through our 3-pronged approach of Technical, On-page, and Off-page SEO, Noble House has consistently secured a 10%+ increase in ranking keywords month over month for CHA. Now ranked #1 nationwide for “Georgian style home”, and “French Normandy architecture”, (among hundreds of others), hiltonarchitects.com has secured a 10x increase in monthly free (organic) traffic to the site since our campaign began in 2021. Hilton has been featured in publications such as the Elle Decor, AIA, Cottages & Gardens, along with several independent works pertaining to high-end architectural design in the USA.
Start Getting Results
If you’re interested in partnering with Noble House Media, reach out today and find out how our digital marketing services can help you grow your business.