CASE STUDY

How Boost Oxygen got from Shark Tank Startup to Retail Titan

RESULTS
Increase in Overall SEO Conversions
Increase in Goal Completions
Increase in YoY Impression Share
Increase in ROAS

Project Overview

About Boost Oxygen

Founded in 2007, Boost Oxygen is a pioneer in the health and wellness marketplace. The company produces a one-of-a-kind product: affordable canisters that contain 95% pure supplemental oxygen air specially designed to improve overall health, fitness and recovery, and athletic performance.

As a startup, Boost Oxygen was featured on ABC’s hit show Shark Tank in October 2019, winning a $1 million dollar investment from Kevin O’Leary. As with any growing company, there were many challenges to overcome. Since partnering with Noble House Media, Boost Oxygen has been able to maximize its growth through high-level, full-scale marketing campaigns.

Today, Boost Oxygen dominates the market. Their products can be found in major retail chains like Walmart, and can even be seen being used by the NFL on national television.

Services Provided

Photo & Video Production

Noble House helped create a variety of visual content that could be leveraged for highly effective marketing campaigns across a number of platforms and marketing channels. For example, photo and video shoot assets contributed to a 16x ROAS on Amazon Ads alone.

Take a look at one of the videos we produced with Shark Tank investor Kevin O’Leary which has played a key role in our full-funnel marketing strategy.

Pay-Per-Click Advertising (PPC)

Revolutionary products require presentation at the right time and the right place. With help from Noble House Media, Boost Oxygen placed itself at the top of Google search results, while outwitting the competition, growing its brand name and market share.

Noble House utilizes a data-driven remarketing funnel in combination with comprehensive in-house design to keep Boost Oxygen’s brand top of mind for site visitors across the web, from retargeting abandoned carts to promoting limited-time sales, leading to increases in website purchases.

Social Media Marketing

Paid Social Media Advertising

Noble House leveraged Meta's platform to amplify Boost Oxygen's brand presence through captivating content and targeted campaigns, resulting in increased engagement and online sales. Our full-service management of Boost Oxygen's social ad campaigns, encompassing customized ad creative design and strategic optimizations led to massive gains:

4.7M

unique people reached in their target audience

3.67%

average click-through rate

141%

increase in purchases from Meta

Organic Social
Media Management

Boost Oxygen consulted Noble House for organic social media management. Our team analyzed Boost Oxygen’s brand, target audience, and industry landscape.

By leveraging organic growth tactics, the company saw a surge in online visibility and brand loyalty, helping Boost Oxygen increase user engagement and organically grow its following across multiple social media platforms including Meta, Instagram, and YouTube.

Web Design & Development

When Boost Oxygen partnered with Noble House, they lacked a functioning e-commerce site and had no migration plan, a serious problem for a growing retail company. With the help of our expert developers and designers, we created a fully operational custom e-commerce website that seamlessly integrated with the company’s existing infrastructure, providing a strong foundation for their website sales to grow.

Search Engine Optimization (SEO)

Noble House helped Boost Oxygen expand its organic reach through comprehensive SEO efforts, unlocking previously untapped sales channels. As a result of optimizing their website for search engines and enhancing user experience, Boost Oxygen experienced a surge in organic traffic, including a 40% increase in organic keywords, all of which helped lead to a 3x increase in on-site conversion rate growth.

Geofencing

Through the use of geofencing advertising, Boost Oxygen is able to place highly relevant ads in front of potential customers in strategic locations. With help from Noble House, the company can easily track the foot traffic of its potential customers in retail stores, target them with relevant ads, and measure their impact. Boost Oxygen also has the capability to engage hyper-specific audiences that fit their niche, such as those visiting high-altitude climates in need of oxygen, conveniently placing the solution to their problem right in front of them.

Branding
Graphic Design
&

Our graphic designers at Noble House collaborated with Boost Oxygen to create an expansive catalog of custom in-house designs to help build its brand across every marketing channel. Our work has led to the creation of Amazon A+ content, in-store displays at Walmart, custom promotions featuring the American Red Cross, and so much more.

Start Getting Results

If you’re interested in partnering with Noble House Media, reach out today and find out how our digital marketing services can help you grow your business.