Social Media Marketing

Engaging with your customers, sharing quality information, posting consistently, as well as using hashtags/geotags/giveaways to your advantage are all great ways to attract customers on social media. The key is in the content you post and not only just content, but thoughtful and engaging content that speaks to your followers.

Billions of people use social media daily, so it's important to use that to your advantage. Social media helps with brand awareness, customer relationships, and generating sales and also one of the fastest way to get your special or new product directly in front of consumers.

At the very least, consider Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Each platform has its different strengths. Ultimately the greater your online presence, the more you can build an engaged following.

Some great ways to grow brand awareness on social media include hashtags/geotags, giveaways/contests, posting consistently, and engaging with your audience. Hashtags/geotags will help bring in potential customers who are searching within their local area or for a particular product. Giveaways and contests can get your business' name out there by having those who enter, share, or follow you be eligible to win a prize. Engaging with your audience is equally important. By answering questions/comments or sharing posts customers tag you in, you'll be encouraging the activity for the future and growing awareness around your brand.

Content that is both high quality and relevant is the best to post on social media. It can be tips your customers can share, a discount they can use, or what to order the next time they come in. Quality content will keep your customers both entertained and informed, and will have them coming back for more. Always make sure your content is relevant to your business but at the same time diversify the content you post. You want your followers to keep coming back and be entertained and informed.

Yes, you should because they can share your post to their story where a broader audience (including their followers/friends) will see it. Tagging someone will also increase your engagement. If you are featuring a product or a service, if would also be a good idea to tag their social business page.

Yes, they are. When people search for a hashtag on a social media platform, your post will appear (so will your competitor's posts that use the same hashtag... but... if you post engaging content with a good frequency and value added proposition, you will most likely win the hashtag battle). For example, when you search #vinylsiding, people who are looking for this service will see your posts and possibly contact you for a project. Also, certain social platforms allow people to follow hashtags, increasing the likelihood they see your posts.

By posting captions that ask questions, knowing your audience, and creating valuable content. Lately we have seen a surge in polls and interactive content used on social media channels. It keeps your followers engaged and turns your post into a resource. There is another type of "boosting" that you can do on Facebook that turns your post into an ad that you can serve to a specific demographic.

This depends on time, budget, your audience, and whether or not paid ads are being used. Social media is constantly changing and evolving. We have seen great results as fast as 48 hours but it depends not only on the above but also on having a good product or service and putting together the right social media plan, tweak and implement.

It is against Facebook's terms and agreements to have a personal profile page for your business. If you have a business, then a Facebook business page is a must. It is against Facebook's terms and conditions to use a personal profile page for your business.

Success has many measurables: traffic, leads, and messages. When you count the number of fans (Facebook) or followers you have, it can help you understand your social media reach, how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers. Measuring success is critical to continuing and improving your marketing efforts.

It is a personal choice but it is very helpful when planning out your future posts. You should at least plan out your content calendar a month in advance, and make sure to note any holidays or promotion dates you want to mark with special content.

Some common mistakes include posting inconsistently or sporadically, not responding to people's questions on your posts, not adding captions to pictures, and spelling mistakes, to name a few. Also, a big mistake is having a great content calendar but no page followers (if you are posting organically). Even if your content is in top shape, someone needs to see it in order for it to work. If you are just starting your social media business page, it would be a great idea to either create a campaign that brings you quality likes/followers or combine it with your monthly content calendar.

Yes, you should keep the pages fresh with new content so your audience doesn't get bored. It is important to showcase new and ongoing projects to show your audience that you are constantly expanding your business. Your social page is like a newspaper, diversify the content, interact with your followers and absolutely keep up with the trends.

Post consistently. Engage in conversations. Answer questions. Encourage audience engagement. Be creative. Think our of the box.

Follow sprees, using hashtags, posting consistently, creative bios to catch people's attention when they view your page. Coordinate with local businesses and give each other shout outs to cross promote each account. Get an a page like ad campaign going (that works pretty well).

We give 100% for every client and take this opportunity to truly show our skills. We do extensive research to make sure we know our client's audience, correct hashtags to use, how to drive engagement up, and how to set them apart from their competition. We take a concierge approach, where we tailor our services to meet your exact needs and budget. We are result driven and we work with you until we exceed your goals.

Ask questions in the captions, or run a contest, or a poll. For example: have them comment and tag 3 friends who need to be following your page. Other ideas include showing behind the scene pictures/videos, streaming live videos, and hosting question and answers. Be creative and post regularly! The more posts you have, the more data you'll receive and from there you can see what works and what doesn't. Nowadays webinars are the way to go, think about putting a quality webinar together and success will follow.

Post a tweet with a picture, have more than 100 characters, tweet at a good time when a lot of people are on Twitter (for example not at 4 in the morning).

It is best to reply to all of your direct messages but you don't need to reply to every comment on your posts. You can like their comment to show them you saw it. You don't have to follow everyone who follows you back but it would be beneficial to follow those in your industry, such as other similar brands who have a large following, as well as influencers.

Yes, it would be good to stand out among your competition. It is a huge advantage to have social media platforms with an interactive online presence or a committed social following.

Research shows that the average organic reach for a Facebook post is 5.17% of a page's likes, while the average paid reach is 28.1%. Not only does paid social media literally brings more eyes to your business, it also increases brand awareness, is cost-effective, and targets your audience more effectively. In short: YES it works quite well!

Organic social media is any social media activity without paid promotions. Paid social media marketing involves anything using advertising dollars, such as sponsored posts, ad campaigns, boosts, messaging campaigns, etc.

Interest-based targeting can be used to ensure ads are reaching the right people who would be interested in your content enough to follow along and engage with it.

Paid social media campaigns can be launched to generate leads, increase likes, boost engagement, and drive traffic to your website. Biggest advantage is getting faster results that you would usually get with organic social media.