Strong, consistent branding is vitally important for a company with GoodCell’s significant growth potential. Noble House developed comprehensive brand guidelines to cover brand usage, consumer personas, color scheme, fonts, tone, style, packaging design, and more.
Website & Dashboard Development
Close collaboration with the GoodCell team ensured the smooth transition of the conceptual design architecture into the development of an intricate UI functionality and a unique, intuitive user journey.
Email Marketing
Noble House designed, developed and implemented comprehensive email marketing campaigns that resulted in over 30% increase in open rates, outreach, sales and referrals. The recipe to a successful email marketing campaign stands on two pillars: content and recipients - The use of custom curated content, opt-in verified email lists and state of the art email marketing infrastructure, enabled the GoodCell campaigns to exceed expectations.
Pay Per Click Advertising (PPC)
In a hungry ocean(Google) of competitors, PPC played a key role in the quest of bringing quality mass awareness, traffic and ROI using search and custom display animated ads.
Search Engine Optimization (SEO)
Noble House used both on-site and off-site SEO to improve the ranking of goodcell.com across multiple search engine results pages. Original content, comprehensive keyword research and constant monitoring were paramount to achieve top of page placement.
Social Media Management
Weekly custom calendar creation, custom graphics, carefully crafted messaging and original videos fueled the growth of GoodCell’s social media presence, influencing more consumers, driving more traffic, and creating social buzz. Active, hands on, timely responses to comments, questions, and inquiries are key to ensuring healthy and steady organic growth.
GoodCell was seeking effective long-term strategies for branding, product development, web design and development, interactive dashboard development, digital content creation and placement, social media management, PPC advertising, SEO, and email marketing.
Finding a marketing agency who valued us and understood the nuances of biotech was incredibly important. Noble House is in a class of its own, and we're thrilled to have found them.
