We’ve earned more in deposits this month than the previous year combined
About DR Bank
A Financial Institution Achieves Exponential Growth
Before joining forces with Noble House, DR Bank was a “local” 2-branch bank in Fairfield County, Connecticut with stagnating deposits and a digital presence that did not reflect its quality and caliber.
Battling prominent negative reviews, failed rebranding attempts, a dormant social media presence, and a hemorrhaging investment in traditional marketing campaigns, DR Bank was in desperate need of revitalizing its business.
Noble House Media stepped in and through a number of results-driven marketing initiatives, helped DR Bank become stronger than ever before. We transformed their brand by leveraging professional photo and video content, as well as custom branding and graphic design assets including posters, flyers, landing pages, and more, to effectively capture their strong products and offerings across all marketing channels.
Highly targeted Google Ad campaigns dominated local search, driving valuable new leads to their doorstep. Organic and paid social media campaigns revived DR Bank’s social media presence, expanding its audience by 6X per platform, leading to over 144% in website users and a 30% increase in website conversions. Long-term SEO campaigns led to exponential growth, increasing their organic website traffic by 11+% month over month through high-level content and technical SEO tactics.
Services Provided
Photo & Video Production
Noble House has begun capturing testimonials from DR Bank clients across each of their core offerings. Whether it's a small business loan that’s helped transform a boutique Hotel, or a $450m+ capital investment into a Fintech SaaS platform, highlighting the impact this “regional bank” has made nationwide is paramount to improving the narrative and shaping DR Bank into a new leader in the space.
Noble House has also captured the stories of the bank’s employees, with portrait photography, and highlighted the bank’s community involvement through event photography & videography.
Marketing is “easy” when working with an incredible client. It transitions to data-driven, results-oriented strategies that capture the amazing work the Client achieves, and highlighting that across all marketing channels.
Pay-Per-Click Advertising (PPC)
One of the biggest challenges facing regional banks is advertising alongside monolithic multinational institutions with extreme levels of ad spend. As such, careful planning and execution of strategy is a must. During the merger of two large institutions in the area that left many customers feeling dissatisfied, Noble House Media positioned DR Bank in a footing to capitalize, capturing additional market share and establishing their brand presence.
Noble House Media continues to aid DR Bank across their market, increasing sign-ups and deposits across all financial products.
8.47%
0.49%
11,219,444+
1,679%
49,258
Social Media Marketing
Paid Social Media Advertising
Noble House designed and executed a strategic paid social advertising campaign leveraging the ad platforms on Meta and LinkedIn to amplify DR Bank’s brand presence and drive targeted engagement.
Our approach was multifaceted, targeting local audiences as well as key surrounding towns to maximize reach and relevance. We crafted ads that not only showcased DR Bank's brand identity but also highlighted their competitive advantages, including new rates and unique solutions tailored to address pain points commonly experienced with competing banks.
144%
30%
2.1%
Organic Social
Media Management
- Avg. 6X increase in followers gained per platform
- 2,112 Monthly Post Reach
- 1,030 Engagements across all platforms monthly
Noble House is responsible for resurrecting DR Bank’s dormant social media profiles and adding new profiles such as Nextdoor.
Through research and studying their brand, Noble House amplified DR Bank’s interaction with followers. Noble House has tailored each post to represent DR Bank as a brand and to make sure it resonates with their followers. We have taken a proactive approach by fostering meaningful connections and establishing a strong online presence.
Search Engine Optimization (SEO)
Our tried and true SEO approach has seen DR Bank grow their organic traffic by an average of +11% each month in 2024. This outstanding improvement is achieved through a combination of our white hat SEO techniques that secure lasting results across Technical, On-page , Off-page; with CRO improvements. We’ve crafted and published approachable, quality content that earns engagement from high-intent visitors to the site, and overall helps drive deposits into one of the fastest growing institutions in New England.
Posters, flyers, ATM displays, landing pages, pitch decks - you name it, we’ve created it. Working through our local print partners, we’ve helped DR Bank reduce their printing costs by over 90%, whilst improving turnaround times to within 2 business days (compared to 6 weeks avg.)
Start Getting Results
If you’re interested in partnering with Noble House Media, reach out today and find out how our digital marketing services can help you grow your business.